Nimble Media took over the production of Rutland’s official tourism publication in March 2016. Working with the tourism committee, Nimble Media redesigned and relaunched the guide as a bi-annual publication; commissioning a completely new editorial and design concept to promote the UK’s smallest county as a tourist destination. As part of the service provided, we analysed and delivered a brand new targeted distribution model – the outcome of which has resulted in zero wastage. The success of the relaunch has also resulted in many brand extensions, including a ‘Things to Do & See’ flyer for Rutland distributed to over 80,000 and a cookbook dedicated to the brand and local area.

Rutland Steady Cook!

Inspired by the popular BBC cooking game show ‘Ready Steady Cook’, the Rutland, Steady, Cook! campaign reached out to local eateries with a request for them to share recipes, which anyone can make using storecupboard and easy-to-source ingredients. The idea for Rutland, Steady Cook was the brainchild of Nimble’s very own, Vicky Binley. As an active member of the Discover Rutland committee, this idea to help promote and support local hospitality businesses sprang from when Vicky excavated an enormous Haggis from the depths of her freezer, then served it up as a meal for her family for two days straight. By day three, enthusiasm was waning, however, the Haggis underwent a tomato-based transformation and was reborn as a Bolognese sauce.

The benefits of the scheme included:

Reigniting a passion for cooking meals from scratch at home, rather than relying on convenience food;
Increasing awareness and use of local produce;
A greater understanding of food provenance;
Connecting people through their love of food;
Inviting everyone to participate and feel part of something bigger;
Bringing families together around the dinner table to share meals;
Promoting the amazing hospitality trade in Rutland.

Recipes were designed to follow the same look and feel as the Discover Rutland Guide, then shared across the Discover Rutland social media channels, enticing budding chefs from across the country!

Discover Rutland Media Pack

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What Our Clients Say About Us

It’s always a pleasure to work with the team at Nimble Media; as a company, their energy and enthusiasm is apparent in every project they deliver and the creative thinking is always on another level. They understand our product and are always seeking opportunities to further develop our brand and marketing. And as a bonus, their prices are always competitive.

Jason Allen – Vice-Chair, Discover Rutland

Discover Rutland has worked closely with the crew at Nimble for a few years now and have always found them to be friendly, professional, efficient and responsive. An excellent choice for a communications/marketing partner, they are on hand to provide us with valuable support & brand promotion just when we need it and I cannot recommend Vicky and her team highly enough.

James Frieland – Economic Development & Tourism Manager, Rutland County Council

Working with Nimble Media is always exciting, with their new ideas and contagious enthusiasm. You’re sure to find a cheerful voice on the other end of the phone and their attention to detail, along with their hard-working ethos, has always ensured a fantastic end product.

Mary Copley – Tourism Officer, Discover Rutland

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