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The Big Rail Diversity Challenge 2016
It never ceases to amaze me how often big brands produce copy that wouldn’t make it through the simplest of spellchecks. We’re all familiar with the hilarity that ensues as a result of a misplaced comma, an ill-advised apostrophe or the omission of a crucial consonant.
Not convinced? Then consider how comfortable you’d feel travelling on pubic transport to your job in pubic relations. Yeah, that little ‘l’ doesn’t seem quite so insignificant now does it?!
Everyone makes mistakes...
A simple grammatical gaffe can have companies going viral for all the wrong reasons. Typos can be just as problematic, as a global clothing chain (H&M) discovered when it produced a T-shirt featuring Thomas Edison’s famous assertion:
“Genius is one percent inspiration, ninety-nine percent perspiration.”
Unfortunately, the word ‘Genious’ was misspelt. Truly cringeworthy. A proper howler. Unsurprisingly, the international conglomerate lived to fight another day.
If your business is not a multi-million-pound corporation, it’s even more important to get the small stuff right. Written copy which is riddled with errors immediately undermines your credibility, regardless of whether the services or products you offer have anything to do with the written word.
You might be the world’s most amazing restaurant/charity/lion tamer – but if you fall at that first hurdle, your potential customers will never know.
While some claim that ‘all publicity is good publicity’, the fact that UK consumers loathe poor spelling and grammar means that it’s just not worth the risk, especially for businesses which rely on their reputation for accuracy and attention to detail.
Imagine how much potential business risks being squandered for the sake of a small investment in professional copywriting…
A well-coined phrase used at Nimble is “You never get a second chance to make a first impression” and Nimble’s team of professional copywriters can help your business make sure your first impression is the right one.
Nimble’s copywriters tailor each piece of work to the client’s specific needs. As well as ensuring accuracy in terms of punctuation and grammar, they will tweak the tone and style of each project to suit the intended audience. In addition to saving you valuable time (which is better spent concentrating on growing your business), a professional copywriter can help you avoid making costly mistakes.
Whatever you need to help your business thrive, Nimble can support you by crafting:
- Entertaining and thought-provoking social media content, to encourage existing and future customers to engage with you
- Absolutely blinding emails, to inspire and encourage your customers
- Engaging content for regular e-newsletters, blog posts for publication via your social media channels
- Informative annual reviews and progress reports
There’s no ‘one-size-fits-all’ approach when it comes to the written word. What your organisation needs is unique and as we’ve seen this year, it can be subject to change at very short notice. So, if you’ve ever spent ages agonising over the wording for a website update, brochure or advertorial, it’s worth considering using a professional copywriter.
If you’re keen to nurture the green shoots of recovery or take your business to the next level – and are wondering if you might benefit from our professional input, pick up the ‘phone and give us a call. No strings attached. We’d love to hear from you.
Speaking of shoots, if you enjoy chuckling at the amusing consequences of punctuation gone awry, I can thoroughly recommend the runaway bestseller Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation, by Lynne Truss (a former literary editor). It’s a tonic if you’re in need of a giggle!
Here at Nimble, we pride ourselves on our passion for forging and nurturing good relationships; with each other, with our suppliers, with our clients.
We’re raring to go and would love to get ridiculously creative on your behalf.
Nimble Media – The Home of Ridiculous Creativity!
If you have any questions or would like to discuss your copywriting needs with us, then do get in touch – we are only a click or phone call away!
If you need more help in planning your event, then speak with a member of the Nimble Media team today.
With a tried and tested supplier network, we manage all logistics ensuring your event happens in line with your vision and values, delivering a compelling service to get your event talked about and well attended.
We look forward to getting ridiculously creative with you!
