Top 4 social media trends to look out for in 2023

it’s time to help your company stand out by harnessing the biggest social media trends of 2023

Now more than ever, consumers are searching for authenticity and reliability so big social media influencers are out and employee advocacy is in! Who would have thought?!

It’s clear that social media is constantly changing –  it can be hard to keep up! So, here are the top 4 social media trends to look out for in 2023:

• UGC content
• Short-form video content
• Employee advocacy
• Social customer care

If you find social media daunting, let us help you! From engaging with potential leads to posting regular updates and images or delivering pinpointed advertising campaigns; our dedicated Marketing Team will work to place your company in front of relevant key profiles to extend your reach and raise your brand awareness.

UGC (user-generated content)

A 2021 study revealed that 80% of consumers say UGC highly impacts their purchasing decisions. 2023 is the year of authenticity and reliability and it is no surprise that consumers now say they trust peer recommendations over other advertising sources.

UGC is original content created by customers and published on social media. It allows consumers to share their own REAL experiences of a product with brands and other like-minded consumers, placing brands in front of wider audiences for FREE and therefore drumming up engagement and increasing brand awareness.

Here are our favourite UGC campaigns:

ASOS #AsSeenOnMe
2014 saw the launch of ASOS’ #AsSeenOnMe campaign. This involved them launching a new section on their website showcasing images of ASOS customers wearing clothes purchased from their website. This allowed consumers to get a sense of what the clothes would look like on regular people in everyday situations rather than on models in professionally-lit studios.

Coca-Cola #ShareACoke
This campaign saw hundreds of popular first names printed on Coca-Cola cans and bottles, encouraging consumers to hunt for a bottle or can with their name on it and share it on social media. This invoked a sense of FOMO (fear of missing out) and before you knew it, EVERYONE was hunting high and low for a bottle with their names on resulting in an increase in sales!

Starbucks #WhiteCupContest
The Starbucks cup is iconic within itself but add a cash prize and a catchy hashtag and the crowds go wild! Starbucks launched #WhiteCupContest and invited consumers to decorate their coffee cups in their own unique way. This encouraged people to share their designs on social media in a bid to win the grand prize of a $300 gift card and the chance to have their designs printed on a reusable cup.

Hounds & Hers
Hounds & Hers is a dog subscription box which provides dogs and their owners with monthly treats. They urge their customers to take photos of their dogs enjoying the treats sent to them in the box. This provides them with promotional content to repost whilst also showing potential customers what they will receive, from real people. This works well with consumers now seeking honest and trustworthy brands