Mowbray Case Study
Mowbray Case Study
Case study with Debs Rossell, Commercial Interiors Sales, Contract Manager and Designer
Digital Transformation
When Nimble Media first began working with Mowbray Interiors, one of the key goals was to create a user-friendly, modern website that accurately reflected the company’s services and values. With the rise of digital marketing, a fresh approach to online visibility was crucial for generating new business leads and ensuring Mowbray Interiors remained competitive in the fast-paced commercial interiors industry.
Since the redesign, Mowbray Interiors' website has become a vital tool for attracting and engaging potential clients. However, the relationship has extended far beyond website design.
As Debs Rossell, Commercial Interiors Sales, Contract Manager & Designer at Mowbray Interiors, explains:
“Nimble Media is like an extension of our marketing department. Their role has evolved over time, and they continue to support us with everything from digital marketing to content creation and customer engagement.”
Targeted Marketing Campaigns That Drive Results
One of the most impactful services Nimble Media provides is the creation and distribution of HTML-designed email campaigns. These emails, which promote three of Mowbray Interiors’ key services – office interiors, mezzanine flooring, and warehouse partitioning – are sent out to a database of over 3,000 business owners on a six-week rotational basis.
Each campaign is carefully designed to highlight specific services, driving potential leads to the Mowbray Interiors website and encouraging inquiries. After each campaign, Nimble Media’s sales team follows up with prospective clients, arranging appointments and further developing relationships with business owners.
Debs continues: “The email campaigns have been extremely effective in driving traffic to our website and generating new leads. It’s not just about the initial contact; Nimble Media’s sales team goes the extra mile by following up, arranging meetings, and helping us convert those leads into tangible business opportunities.”
Social Media Success and Literature for Mowbray
In addition to email campaigns, Nimble Media also designs and delivers supporting literature for Mowbray Interiors. This literature helps to reinforce the messaging from the campaigns and is sent to potential customers to further nurture relationships and encourage conversions.
Recently, Nimble Media has also carried out a successful social media campaign to further amplify Mowbray Interiors’ reach and visibility. With the help of Nimble Media’s expert social media management, the company has been able to increase engagement, build brand awareness, and connect with more businesses in need of commercial interior solutions.
Building a Long-Term Relationship
Having known Vicky Binley, Nimble Media’s owner and director, for several years before joining Mowbray Interiors, Debs had confidence that the partnership would be successful from the start. Her trust in Vicky’s professionalism, enthusiasm, and experience was well-founded, and the collaboration has developed into a strong and long-lasting relationship.
Debs explains: “I’ve known Vicky for a number of years, and I always knew she’d do a great job for us. Her enthusiasm and dedication to delivering results are contagious, and she has built a fantastic team around her. We’ve developed a great working relationship over the years, and I enjoy working with them immensely. They are always friendly, approachable, and professional, and they consistently deliver on their promises.”
1
Website Launch
Full overhaul of Mowbray's website
3000+
Clients Reached
With our email marketing campaigns for Mowbray
+10%
Social Media Growth
On Mowbray's LinkedIn versus last year with our management
15
SEO Articles
Written and gaining traction in search engine result pages
